top of page

tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
![What is a brand personality? [a writer’s guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.webp)
![What is a brand personality? [a writer’s guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.webp)
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!

Larissa Lewis
Apr 27, 202212 min read


Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.

Larissa Lewis
Mar 31, 20225 min read


A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”

Larissa Lewis
Dec 4, 20194 min read


How to use video marketing to grow your business: feat. Tony Demakis
We chat with Tony Demakis on how you can use video to create genuine connections, and tell authentic stories worthy of customer attention.

Larissa Lewis
Aug 16, 201910 min read


5 Ways to Find Out How Customers Really Use Your Product
The way we think people use our products compared to how they are actually being used in the real world can be shocking.

Larissa Lewis
Jul 19, 20198 min read


Comprehensive guide to creating content as an engineer or technical expert
10 easy ideas to get your blog started today! A blog is a great way for technical-based individuals and businesses begin their content...

Larissa Lewis
Jun 27, 20197 min read


The most neglected page on your website
More often than not, this page of your website is more popular than expected - yet it is also the most neglected! Know what page it is?

Larissa Lewis
Jun 11, 20192 min read


The Fastest Way to Lose Customers Without Even Trying: An Ineffective Tagline
Too often, companies use vague or generic taglines and descriptions to describe what they do. Here's how to make one that resonates!

Larissa Lewis
May 13, 20192 min read
bottom of page