Larissa Lewis
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
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Larissa Lewis
Apr 7, 20224 min read
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
Mar 31, 20225 min read
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
Mar 15, 20226 min read
Why is it so hard to write about ourselves?
Impostor syndrome—it needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose
Larissa Lewis
Jun 24, 20217 min read
Think B2B writing is %&$! scary? Face your fears with these 8 writing tips
It’s time to face your fears! Here are 8 writing tips to help you tackle your next writing assignment with confidence.
Larissa Lewis
May 27, 20214 min read
Write spectacular content by defeating these 3 dangerous assumptions
It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa Lewis
Dec 4, 20194 min read
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
Jul 10, 20196 min read
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
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