Larissa LewisMar 31, 20225 min readDon’t be afraid to go full pinkNever be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa LewisMar 8, 20226 min readBecome a better writer by cozying up to WEIRDFlip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa LewisSep 23, 202111 min readI write (and get!) hundreds of sales emails per week—here’s what works As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros...
Larissa LewisMay 27, 20214 min readWrite spectacular content by defeating these 3 dangerous assumptions It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa LewisJan 31, 20207 min readHow to structure white papers that get attention Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa LewisJan 23, 20207 min readHow to write white papers that don’t send your customers to snoozeville White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa LewisJun 20, 20194 min read5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing featuresWhen dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa LewisJun 13, 20195 min readAre you losing sales by giving customers too much information? Your website should help customers through the process of making the best choice, not assign them a hefty research project.