Larissa Lewis
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
Mar 31, 20225 min read
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
Nov 13, 20194 min read
3 ways your digital content can set the mood for sale-closing conversation
Does your digital marketing set the mood for sale-closing conversation, or does it push customers away in a hurry?
Larissa Lewis
Jul 10, 20196 min read
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa Lewis
Jun 20, 20194 min read
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
Jun 13, 20195 min read
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
Larissa Lewis
May 16, 20194 min read
Not everything is important: A quick guide on how to prioritize your product features
Here are some quick ways to sort industry-laced jargon from the true ‘wallet-openers’ - the slam-dunk features that will motivate...
Larissa Lewis
May 6, 20194 min read
The 3 easy Cs that take your customer from confused to convinced
Are you losing your customer simply because your words lack focus? Learn how to use these 3 simple content filters.
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