Larissa LewisApr 7, 20224 min readFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa LewisSep 23, 202111 min readI write (and get!) hundreds of sales emails per week—here’s what works As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros...
Larissa LewisMay 27, 20214 min readWrite spectacular content by defeating these 3 dangerous assumptions It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.