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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
Feb 7, 20234 min read
Do big words actually make you sound smarter?
Do jumbo words make us look like we’re shattering IQ records—or do they scare readers away faster than an epic whiff of Axe body spray?
Larissa Lewis
Jun 6, 20226 min read
Reverse the "curse of knowledge" with these 3 brain-tested writing hacks
Reverse the “curse of knowledge” with these 3 brain-proven writing hacks.
![What is a brand personality? [a writer’s guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_1230,h_924,fp_0.50_0.50,q_95,enc_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.png)
Larissa Lewis
Apr 27, 202212 min read
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
Larissa Lewis
Apr 14, 20225 min read
The writing ritual I’m creating a cult around
Learn to wield the power of high-octane starts to break down perceived obstacles and bust through procrastination!
Larissa Lewis
Mar 31, 20225 min read
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
Mar 23, 20224 min read
One writer’s wild ride down audio rabbit holes
When my eyes finally glaze over from reading, writing, and researching for the day, I'm checking out bizarre and wild, psyche-rocking audio.
Larissa Lewis
Mar 15, 20226 min read
Why is it so hard to write about ourselves?
Impostor syndrome—it needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose
Larissa Lewis
Mar 8, 20226 min read
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
May 27, 20214 min read
Write spectacular content by defeating these 3 dangerous assumptions
It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa Lewis
Jan 23, 20207 min read
How to write white papers that don’t send your customers to snoozeville
White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa Lewis
Dec 4, 20194 min read
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
Jul 10, 20196 min read
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa Lewis
Jun 20, 20194 min read
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
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