Larissa Lewis
Reverse the "curse of knowledge" with these 3 brain-tested writing hacks
Reverse the “curse of knowledge” with these 3 brain-proven writing hacks.
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
![What is a brand personality? [a writer’s guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_1230,h_924,fp_0.50_0.50,q_95,enc_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.png)
Larissa Lewis
Apr 27, 202212 min read
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
Larissa Lewis
Mar 8, 20226 min read
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
Sep 23, 202111 min read
I write (and get!) hundreds of sales emails per week—here’s what works
As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros...
Larissa Lewis
May 27, 20214 min read
Write spectacular content by defeating these 3 dangerous assumptions
It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa Lewis
Jan 31, 20207 min read
How to structure white papers that get attention
Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa Lewis
Jul 10, 20196 min read
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa Lewis
Jun 20, 20194 min read
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
Jun 13, 20195 min read
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
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